# Game Values

<mark style="color:yellow;">**Corporate values**</mark> ​​are the principles that guide a company in internal and external communication. Inside the company, core values ​​influence the interaction between managers, employees and teams.

{% hint style="info" %} <mark style="color:blue;">**Core values**</mark> ​​are the principles that guide the company on the way to fulfilling its <mark style="color:blue;">**mission**</mark>. It is a way to stand out and attract the right audience.
{% endhint %}

### Types of values

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<mark style="color:yellow;">**Company values**</mark> ​​can be divided into three types:

<details>

<summary><mark style="color:yellow;">Economic values</mark></summary>

Reflect on what makes a company profitable (for example, reducing costs at all stages of production or striving to improve performance every month).

</details>

<details>

<summary><mark style="color:yellow;">Ethical values</mark></summary>

Social responsibility of the company (for example, concern for the environment or honesty to yourself and others).

</details>

<details>

<summary><mark style="color:yellow;">Emotional values</mark></summary>

How customers should feel when receiving a company's services or using its products. So, risk reduction may be a key value for a company that offers software development. This will make customers feel safe.

</details>

These three types of values ​​will reinforce the credibility of the company's mission and could be applied not just to customers but also to employees.

### Game utility

***

The game <mark style="color:yellow;">**Sweet Luck**</mark> is more about <mark style="color:yellow;">**ethical**</mark> and <mark style="color:yellow;">**emotional**</mark> values that can develop intuition, cultivate honesty and bring out a bit of esprit de corps in all of us. It also helps players take responsibility for their decisions.

People are getting the daily task and should reach the goal alone or as a team. It helps them to avoid the temptation to take a sweetness just for free, but work their way and earn.

Moreover, the players can leave the opportunities for others, not only get the profit themselves.

An employee can involve his relatives to make desserts or cook them together. It means that loyalty extends to family members as well.


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